Let’s be honest: September feels early for holiday decorations.
The leaves are still green. Pumpkin spice is just starting to appear. And here we are, talking about Halloween ghosts and Christmas ornaments.
But here’s the truth we’ve learned from watching how smart shoppers and retailers operate: early isn’t early anymore. It’s expected.
Let us explain why.
Something shifted in recent years. Shoppers stopped waiting for October to buy Halloween decor—or December for Christmas.
In July 2024 alone, Shopify saw sales of seasonal decorations jump 177% month-over-month, with advent calendar sales skyrocketing 4,967% . Yes, July.
According to retailers we’ve observed, shoppers are simply “being more proactive, purchasing earlier than usual” . And the numbers back it up: over 34% of consumers prefer to buy holiday products more than a month in advance .
What does this mean for you?
By the time October arrives, many shoppers have already made their picks. If you’re not visible in September, you’re missing the wave.
You might have noticed some of our holiday items marked as “Pre-Order” or listed well before the actual holiday.
There’s a reason for that.
According to a recent report, Yiwu—the world’s largest wholesale market for holiday goods—exported 21.4 billion RMB worth of Christmas products in the first half of 2026 alone, up 20.4% year-over-year .
Demand is surging. But shipping routes are also becoming more unpredictable. One Iraqi buyer told reporters he had to rush his Christmas orders by July because delivery times had stretched from 40 days to over 2 months .
By offering pre-orders, we’re helping you secure your inventory before the shipping chaos hits. You get the products you want, when you actually need them.
Every year, holiday decorations evolve. Static ornaments now include LED lights, music, motion sensors, and mechanical movement . One seller’s “moving butterfly” decoration, priced at over $100 wholesale, sold out months in advance .
Buyers are looking for the new and the fresh. One Iraqi buyer put it bluntly: “I need new products every year. If it’s new, I buy it” .
Pre-ordering isn’t just about convenience—it’s about getting first access to the best, most innovative designs before they’re gone.
Whether you’re decorating your home, planning a party, or stocking up for your retail shop, there’s a huge advantage to having your decorations early.
For homeowners: You can test your setup, adjust your color scheme, and avoid the last-minute scramble.
For retailers: You can stage your displays, run your own early-bird promotions, and be ready for the moment your customers start looking.
According to the seasonal decoration retail market report, the sector continues to grow steadily, driven by “increasing consumer interest in home decor and seasonal festivities” . You don’t want to be the one scrambling while others are already celebrating.
This year, we’re bringing you a curated selection of holiday decorations across two major themes:
From glow-in-the-dark ghosts and animated pumpkin displays to candle-lit lanterns and mischievous cat planters, we’ve picked pieces that add personality—not just cheap frights. Think: decorations that make people smile as much as they shiver.
We’re leaning into the timeless charm of red-and-green color palettes, fairy-lit ornaments, and nostalgic nutcracker figurines . But we’re also keeping an eye on the growing trend toward eco-friendly materials and lightweight, easy-to-store designs that fit modern homes .
Here’s the simple breakdown:
Browse our Holiday Collection – Items available for pre-order are clearly marked with an estimated shipping date (typically mid-to-late September).
Secure your order with full payment – This guarantees your items are reserved for you .
Receive your decorations before the holiday rush – We ship as soon as stock arrives, so you’re not waiting until the last minute.
A quick heads-up: Because of the nature of pre-orders, these items are generally non-refundable unless defective . But we only source from trusted suppliers, so quality is never a gamble.
We know it feels strange to think about Christmas in September. But the data, the trends, and the behavior of millions of shoppers all point to the same conclusion: the early bird doesn’t just get the worm—it gets the best decorations.
So, whether you’re planning a haunted house, a cozy family Christmas, or just want to be ready when the season hits, we’re here to help you start early—and start right.
Explore our pre-order collection today. Your future self (and your well-decorated home) will thank you.
Warmly,
The EnrolChains Team
